Three blog posts for Frederick Swanston providing B2B strategies in the healthcare marketing industry. The original blogs I wrote can be read in the links below. 

The first blog provides advice on how traditional healthcare organizations can keep up with larger disruptors like CVS, Walgreens, Amazon, and Walmart:

​​​​​​​The second blog outlines trends for the year 2023 in healthcare marketing:

The third blog concerns consumers' rising expectations and what healthcare organizations can do to meet them.

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