A series of business-to-business (B2B) and business-to-consumer (B2C) social media posts for Brightside, an employee benefit company dedicated to improving the financial health of working families.
The B2B posts target employers who can adopt Brightside as a benefit for their company, while B2C posts target employees. B2B posts are written for LinkedIn and X (Twitter at the time). B2C posts are written for Facebook and Instagram.
Copywriter: Aaron Prince
Associate Creative Directors: Amber Skievaski, Wendy Mixon
Creative Director: Dustin Hall
Executive Creative Director: Bill Swanston
B2B posts include tips about employee benefits, real testimonials, and CTAs for employers to use Brightside at their organization.
B2C posts include tips on benefits, advice for working single moms, and CTA's to ask HR managers about Brightside.
